Tuesday, March 22, 2016

iHeart Women - Campaign Proposal




Prepared by Diane Carlisle
Florida Hospital
601 East Rollins Street
Orlando, Florida 32803


Here at Florida Hospital in Orlando, our motto is, “Improving Tomorrow. Innovating Today.” As we innovate today, let us review the number one killer of women in the United States. Heart disease kills one in every three women, killing a woman every 60 seconds and reaching a death toll of over 500,000 women each year, higher than the total number of deaths caused by all cancers combined (Go Red For Women, n.d.). Today in the United States, an estimated 43 million women are affected by heart disease, and coronary heart disease costs the United States $108.9 billion each year (Heart Disease Fact Sheet, 2015). Regardless of these staggering numbers, according to the National Institutes of Health (NIH), cancer research expenditures exceed those of heart disease research by 350 percent (See Appendix A). 
Other research expenditures which exceed those of heart disease are stem cell research, vaccine related research, digestive diseases research, health services research, and HIV/AIDS research (National Institutes of Health, 2016). This is staggering. It is disheartening to realize grants, contracts, and other funding mechanisms do not consider women’s heart issues as a priority when it comes to the future and improving upon healthcare services where it is needed the most.
The introduction of the iHeart Women Campaign is intended to provide a voice to women across the nation by working along with sister organizations such as The American Heart Association (AHA) and their Go Red for Women Campaign, designed to “harness the energy, passion and power women have to band together and collectively wipe out heart disease” (Go Red for Women, n.d., para. 2). Because women have unique factors contributing to a higher risk of heart disease, from multiple pregnancies and contraception to hormone treatment after menopause (Menopause Hormone Treatment, 2013), it is prudent we provide advocacy in the form of education, preventive care, and further research into other risk factors contributing to women’s heart health, namely pressures in society which negatively impact women’s body image, a leading contributor to unhealthy eating disorders which impact the risks for women developing heart disease as a result of elevated triglyceride levels (Health Consequences of Eating Disorders, n.d.).
Another advancement we envision in education and preventive care is to seek out institutional biases and to bring about awareness to unfair practices that lead to more fatalities for women than men due to misdiagnosed heart attacks (Doshi, 2015). No longer will it be tolerated for a woman to be sent home after presenting with atypical symptoms of a heart attack, and told she is experiencing stress or that her tests show no signs of heart attack or stroke when a male patient presenting similar symptoms is admitted into the hospital for further study.
As advocates for women’s healthcare, we must ensure that women remain relevant in the narrative when reporting statistics and making assessments on appropriate care and diagnosis of heart disease and the reduction of misdiagnoses, in many cases relating to misguided notions that women do not experience heart attacks as do men. A greater educational effort must be considered in reaching the goal of improving tomorrow. With this campaign, not only will we produce a strategy that will improve upon tomorrow, we will have produced a sustainable path for future heart health for women then and beyond.
We seek to target stakeholders in the medical arena as well as academia in hopes to reach partners who realize the need to keep women relevant and not buried in the numbers which do not help shed light on the differences between men and women in research studies across the nation. The AHA, the NIH, and the American College of Cardiology (ACC) are organizations that have the means to assist in our campaign to produce a positive outcome for women across the nation.

References

Go Red For Women. Facts About Heart Disease in Women - (n.d.). Retrieved from https://www.goredforwomen.org/home/about-heart-disease-in-women/facts-about-heart-disease/
Health Consequences of Eating Disorders | National Eating Disorders Association. (n.d.). Retrieved from https://www.nationaleatingdisorders.org/health-consequences-eating-disorders
Heart Disease Fact Sheet. (2015, November 30). Retrieved from http://www.cdc.gov/dhdsp/data_statistics/fact_sheets/fs_heart_disease.htm
Menopause Hormone Treatment, Heart Risk -- Go Red For Women. (2013, October 16). Retrieved from https://www.goredforwomen.org/know-your-risk/menopause-heart-disease/menopause-hormone-treatment-heart-risk/
National Institutes of Health. (2016, February 10). Retrieved from https://report.nih.gov/categorical_spending.aspx





Appendix

Appendix A.